💸 Getting FIRE’d

And, the AI spending bender
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SoFi On The Money
August 22, 2025
 
 
Editor's Note: Next week, we're pressing pause on our usual newsletter to bring you a special three-part Retirement Power-Up Challenge. Each installment will feature a different task designed to help you save for the retirement you've always wanted.
 
 
THE SOFI SO WHAT

Lessons From the FIRE Early Retirement Movement
By Rebecca Moretti

The Financial Independence, Retire Early (FIRE) movement is a hot topic in the headlines and on social media. Followers hoping to achieve a work-optional life in their 40s or 50s often adopt a super frugal lifestyle that would be challenging if not impossible for most of us. But you don't have to be able to save 50% to 70% of your income to learn from the trend. Use these takeaways to level-up your retirement game.
Read more
 
 

SoFi Toolkit
Your SoFi Toolkit
No matter when you plan to retire, SoFi can help. Open a SoFi IRA and we'll match 1% of your contributions, giving you an extra boost from day one.¹
 
 

Want great dinner-party trivia ahead of the weekend? Take our 5-question quiz to refresh your knowledge of topics from recent newsletters.
Which budget airline warned it could go out of business next year?

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Liz looks at - Liz Young, Head of Investment Strategy, SoFi
An AI Spending Bender
Every earnings season, investors wait with bated breath to hear how much the big tech companies plan to spend on AI-related initiatives. Stock prices seem to react more to the outlook on that than the earnings data itself.

Analysts expect capital expenditures (CapEx) for the hyperscalers (Amazon, Alphabet, Meta, and Microsoft) to grow 53.5% in 2025 and 19.4% in 2026. Translating that into dollar terms, $333 billion of CapEx is expected this year from just these four companies.

In absolute terms, these are eye-popping numbers. Skeptics will tell you the companies have already overspent and it could all come crashing down. Enthusiasts will tell you the companies have to invest in order to innovate, and this is just the beginning.

Here's what I think.

Read more
 
 
BUSINESS BITES

Informed investment decisions start with informed insights. Here's what's making headlines:

🎯  Target's (TGT) CEO Brian Cornell is stepping down after 11 years at the helm of the big-box retailer, which just reported its third straight quarter of falling sales. Target has also faced customer backlash about ending some of its DEI programs. (CNN)

🚙  Hertz (HTZ) will start selling used cars on Amazon Autos, giving the rental car icon's retail sales business more visibility. Since emerging from bankruptcy in 2021, Hertz has revved up its biz, calling the first quarter of this year its strongest-ever for retail car sales. (CNBC)

🏠  Lowe's (LOW) revived same-store sales growth in the second quarter and raised its revenue forecast for this year. But the home improvement giant said consumers are still "waiting for more confidence in the economy" to take on discretionary projects like a kitchen makeover. (Yahoo Finance)
 
 
WHAT WE’RE READING

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IPOs are back, but women leaders are largely missing from these new public companies. Call it a 'Bro IPO' summer. (Fortune)
Read more
 
 
Intel, insights, and inspo for your money.
On the Money cuts through the noise of day‑to‑day financial news to bring you a more thoughtful point of view on what's important in this moment — and how it impacts your bottom line. We value your trust above all.
 
 
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INVESTMENTS ARE NOT FDIC INSURED ‑ ARE NOT BANK GUARANTEED ‑ MAY LOSE VALUE
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