| |  | | September 12, 2025 | | | | | | | | Is It Too Late to Get Into Crypto? | | | By Sam Soland
Every time Bitcoin rallies, the same question pops up: Is it too late to get in? But the real question isn't when to buy, but how to do it responsibly — if you decide it's something you want to explore. The landscape has evolved with more regulation, wider adoption, and fewer of the wild swings of years past. Still, it's a young and often unpredictable market. Here's what the crypto-curious should know. | | | | | | | | Your SoFi Toolkit | | If you're crypto-curious, we've got news: Crypto is coming back to SoFi. Join the waitlist to be notified when it's here. | | | | | | | | |   | | The Data Gets Worse | You hear it in financial media a lot: The stock market is not the economy. The market doesn't always move in tandem with economic news. It can rise even when labor data comes in weak, or fall if it looks like the economy is humming on all cylinders.
But it's not not the economy, either.
Take the latest employment report. It sent an unsettling message about the backbone of the U.S. economy: The labor market could now be running on fumes.
Read more | | | | | | | | $5 Million | That's how much it now costs to "live the American Dream" over a lifetime, according to a new analysis from Investopedia.
Investopedia's calculations estimated the total cost of eight pillars of classic American middle-class aspiration: a wedding, homeownership, raising two children who go to college, owning pets, purchasing new cars, going on an annual vacation, having access to quality healthcare, and retiring. The media outlet also estimated that you'd need to be part of a college-educated, dual-income household to afford them all.
Sounds daunting, we know. But a) no one's dreams are cookie-cutter, and b) just as costs have increased, so have opportunities for innovation and growth. Plus, you're always on stronger financial footing when you understand your options and plan ahead. (These SoFi tools and calculators can help you reimagine what's possible.) | | | | | | |  | | Summer may be almost over, but our quiz is heating up. If you can ace all 5 questions, you've earned bragging rights. Here's the first q: | 1) What is "quiet cracking"?
Answer here. | | | | | | | | | Informed investment decisions start with informed insights. Here's what's making headlines:
☁️ Enterprise software titan Oracle (ORCL) forecast expectation-smashing demand for its cloud products, driving a historic surge in its share price Wednesday. Fueled by AI, Oracle expects the revenue from its booming cloud infrastructure business to jump 77% to $18 billion this fiscal year. One analyst called it the best evidence yet of "a seismic shift happening in computing." (CNBC)
🔔 In a positive sign for the rebounding IPO market, shares of Klarna, the Swedish buy-now, pay-later platform, surged after its debut on the New York Stock Exchange Wednesday. (Yahoo Finance)
🚁 Uber helicopter, anyone? Electric air taxi startup Joby Aviation (JOBY) said its helicopters will be available on the Uber (UBER) app as soon as next year in some places. (TechCrunch) | | | | | | |  | | This alternative asset class has had an eye-popping return. (The Wall Street Journal via MSN) | | | | | | | | | | | Intel, insights, and inspo for your money. | | On the Money cuts through the noise of day‑to‑day financial news to bring you a more thoughtful point of view on what's important in this moment — and how it impacts your bottom line. We value your trust above all. | | | | | | | | | | Did you find today's newsletter valuable? | | | | |
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